Where luxury meets design. With this slogan we create a brand new world around the Peugeot 208 XY. It starts with a Facebook campaign that should trigger a special personal meeting. We develop an online game where two people, X and Y, can experience the new Peugeot 208 XY together. Who buys a car in the end, also receives a personalised Drivers Experience: a Chef’s Table at home, a hoteltrip or a treatment in a wellness resort.