To reach a large number of people we develop three festival formats with several forms of brand activation. This flexible formula can be combined depending on the goal and setting of the event. We create Malibu The Movie, to be used during a dance festival, with a Malibu area with bars, a game and studio, where youngsters can record their own Malibu movie. For large and free public festivals we develop a real eye catcher: a bar surrounding a huge 8 meter tall Malibu can. And our third concept consists of smaller mobile Malibu bars to pop up at several spots on the festival grounds.