To do so we expose them to trends in telecom and ICT. 3D printing, television broadcasts of future builders by RTL Z, the newest Tesla and trendwatcher Menno Lanting offer all ‘keys to change’ and show how new techniques impact our business. Also a debate, facilitated by BNR News Radio about the meaning of ICT, involves all visitors and engages them to become co-thinkers and co-creators of future soltions.
KPN was very appreciative of the new dynamic concept. The interaction with participants was way larger than in previous years. Important feedback and ideas about service improvement were gathered during sub-sessions. Because we partnered with RTL Z and BNR News Radio the media exposure increased intensly. The result blog on the internet platform KPN Inspire was read 4.500 times and became one of the most popular articles of 2014.