071 56 01 660
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071 56 01 660
  • nl
  • en

Let’s Talk Business

KPN — cliënt event

Access tomorrow’s opportunities today. This grants all of us an advantage in competitive markets. With this concept in mind KPN organises an annual Let’s Talk Business event for their business partners. The fifth edition should be innovative and content driven.

Approach

To do so we expose them to trends in telecom and ICT. 3D printing, television broadcasts of future builders by RTL Z, the newest Tesla and trendwatcher Menno Lanting offer all ‘keys to change’ and show how new techniques impact our business. Also a debate, facilitated by BNR News Radio about the meaning of ICT, involves all visitors and engages them to become co-thinkers and co-creators of future soltions.

Results

KPN was very appreciative of the new dynamic concept. The interaction with participants was way larger than in previous years. Important feedback and ideas about service improvement were gathered during sub-sessions. Because we partnered with RTL Z and BNR News Radio the media exposure increased intensly. The result blog on the internet platform KPN Inspire was read 4.500 times and became one of the most popular articles of 2014.

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"With creative ideas, teamwork and flexibility of Obsession is this event to a higher level and professionally established. The visitors were very satisfied and the expectations were exceeded, making it a challenge to match it next year."

Peter Voogt
Eventmanager KPN Business / KPN