Wireless internet, desktop virtualization and 4G together put a huge strain on data centres. Software Defined Networking (SDN) is the answer to connect all energy consuming elements and develop a new IT infrastructure. The Chinese telecom tycoon Huawei is SDN market leader. We were invited to organize the Huawei Open Cloud Forum 2016, as local partner and in co-creation with the British event agency Clive. Also we supported Huawei with their participation at the SDN World Forum in The Hague.
In two days Clive and Obsession developed a creative approach to ‘cloud’ as a central theme. After we received a GO from Huawei we had only three weeks to prepare. During both events, the Huawei Open Cloud Forum and the SDN congress at the World Forum, the guests and participants got a live experience of what it means to work and connect in the cloud.
About hundred CTO’s met each other during the Huawei Open Cloud Forum to brainstorm about the future of cloud and SDN solutions. All activities were based on exchanging ideas and sharing knowledge. In this way Huawei can enhance the company’s position as market leader. For the SDN World Forum, we developed a custom-made booth. In a special Experience Room, visitors could have a close encounter with Huawei case studies and solutions. It’s a real eye catcher that boosted new contacts and leads.